New Betting Sites in Kenya in 2026
In 2026, Kenya’s betting market continues to attract new bookmakers. Most Kenyan punters prefer new betting sites because they offer competitive welcome bonuses, modern mobile-first designs, and faster withdrawal options.
In this guide, we will highlight some of the best new betting sites you should consider in 2026.
Key Factors That Define a Good New Betting Site
New betting sites can offer fresh bonuses and better odds, but not all platforms are reliable.
Before signing up, you should assess a few critical factors to separate legitimate sportsbooks from risky ones.
Below is how to identify trustworthy new betting sites in Kenya.
Licensing and Regulation
Licensing is a non-negotiable factor when choosing a new betting site. Legitimate sportsbooks in Kenya must be licensed by the Betting Control and Licensing Board (BCLB).
If you choose an international site, make sure it holds a license from recognized regulators such as the UK Gambling Commission or Malta Gaming Authority. Licensed operators clearly display their license details, usually in the website footer.
This ensures compliance with fair play rules, responsible gambling standards, and dispute resolution processes. Unlicensed sites expose you to risks like withheld winnings and data misuse.
Security Standards
A reliable betting site must protect your personal and financial data. Look for SSL encryption, shown by the padlock icon in your browser, which secures data transfers. Reputable sportsbooks also use secure payment gateways, optional two-factor authentication, and regular system audits.
Always review the privacy policy to understand how your data is handled. Avoid sites with weak security measures or repeated complaints about account breaches.
Reputation and Trust Signals
Even new betting sites leave digital footprints. Check reviews on betting forums, social media, and Kenyan punter communities. Trustworthy sites provide clear terms and conditions, visible contact details, and responsive customer support.
Be cautious of sportsbooks with repeated complaints about delayed withdrawals or poor support, as these signal reliability issues.
Variety of Betting Markets
Strong sportsbooks offer more than basic football betting. Besides the EPL, La Liga, and the Kenyan Premier League, look for coverage of basketball, tennis, rugby, cricket, esports, and virtual sports.
The best sites provide multiple markets per event, including handicaps, correct scores, and player props.
A wide range of options allows you to diversify bets and find value across different competitions.
Competitive Odds
Odds determine how much value you get from your bets. New betting sites often offer better odds to attract players, especially on popular matches.
Compare odds across platforms to spot better value, and watch for features like odds boosts or price guarantees.
Consistently competitive odds matter more than one-off promotions, but they should always be backed by reliable payouts and platform stability.
Convenient Payment Methods
The best new betting websites support local payment methods such as Mpesa and Airtel Money. With these mobile banking options, you can expect safe transactions, instant deposits, and quick withdrawals.
Remember to check minimum deposit limits, withdrawal thresholds, and processing times.
Reliable sportsbooks process M-Pesa withdrawals within minutes to 24 hours, without excessive fees or unnecessary delays.
Betting Features
New sites come with advanced betting features that can enhance your overall betting experience. These features include cash out, bet builder, and live streaming.
The cash-out option lets you settle bets early, while the live streaming feature allows you to watch the match live. Betting sites with a bet builder option give you the flexibility to combine multiple picks into one bet.
Some new sites also come with additional tools like partial cash out and in-depth statistics that help you manage risk and make informed betting decisions.
List of Top New Betting Sites in Kenya 2026
We have compiled a list of the top new betting sites in Kenya for 2026, focusing on recently launched sportsbooks that are licensed, active in the local market, and offer competitive odds, bonuses, and M-Pesa support.
BetKali
10% Daily Cashback
Launched at the start of 2026, BetKali is linked to comedian and activist Eric Omondi. While the site’s interface is not very user-friendly, it covers major football leagues such as the EPL, La Liga, and Serie A.
Bahati.Bet
100% First Deposit Bonus
Bahati.Bet joined the Kenyan market in 2025, and is popular among Gen Z bettors due to its association with celebrity couple The Bahatis. The platform is similar to other Kenyan sportsbooks but offers solid betting markets, competitive odds, and standard bonuses.
AfroPari
300% Sports Bonus
AfroPari entered the Kenyan market in 2023 and has quickly gained popularity. Key strengths include fast registration, quick M-Pesa transactions, and a wide range of betting markets covering both local and international events.
WezaBet
20% Daily Cashback
WezaBet is a newer sportsbook worth considering. It offers a welcome bonus of up to KSh 6,000, competitive live betting odds, strong Aviator support, and reliable M-Pesa payment options.
Comparing New vs Established Betting Sites in Kenya
Kenyan punters often face the dilemma of choosing between new betting platforms and established operators like 22Bet or Betwinner. Each category offers distinct advantages and trade-offs.
Generally, new sites bring innovation and aggressive promotional strategies, while established bookmakers provide proven reliability and extensive resources.
New Betting Sites | Established Sites | |
|---|---|---|
Welcome Bonuses | Generous offers | Moderate bonuses |
Technology & Interface | Modern design, fast loading | Stable during high-traffic |
Website Stability | Occasional glitches or downtime | Rock-solid reliability, rarely crashes |
Betting Markets | Limited coverage, popular leagues | Extensive markets, hundreds of leagues |
Payment Options | Standard M-Pesa & Airtel Money, fast withdrawals | Multiple options, Mpesa & Airtel Money |
Bonuses & Promotions on New Betting Sites in Kenya
New betting sites in Kenya rely on aggressive bonuses and promotions to compete with established bookmakers. These offers increase betting value and reduce initial risk, but their real worth depends on the terms attached.
As such, be sure to read the bonus terms and conditions before claiming any offer.
Deposit Bonuses
Deposit bonuses match a percentage of your first deposit, usually between 100% and 300%. While they significantly boost your starting balance, bonus funds come with wagering requirements, minimum odds, and expiry dates. Always assess whether the playthrough conditions are achievable before accepting the offer.
No Deposit Bonuses
No deposit bonuses give you free betting credit for signing up, typically between KSH 50 and KSH 500. This allows you to test a new betting site without risking your own money. However, watch out for withdrawal caps and strict wagering terms.
Free Bets
This offer lets you place wagers without using your own funds and is common in welcome or promo campaigns. Only winnings are paid out, not the stake. Free bets usually have short expiry periods and minimum odds, making them best for testing new markets.
Cashback Offers
Some betting sites will refund a percentage of your losses over a set period, usually weekly or monthly. New sites offer 5% to 20% cashback, reducing risk during losing streaks. Cashback may be credited as bonus funds or withdrawable cash, depending on the bookmaker.
Boosted Odds Offers
Boosted odds increase the standard price on selected matches, offering better potential returns. These promotions are common on high-profile fixtures and deliver real value, though stake limits usually apply. Always confirm whether winnings are paid as cash or bonus funds.
VIP Offers
VIP programs reward frequent bettors with higher cashback, faster withdrawals, exclusive bonuses, and personalized support. Entry is based on betting volume, with higher tiers offering better perks. Only pursue VIP status if it matches your normal betting budget.
Deposit & Withdrawal Options in New Sites
New betting sites understand that convenient, fast, and safe payment methods are critical to Kenyan punters. Below are some of the payment options you can use to transact.
Payment Method | Deposit Time | Payout Time | Best For |
|---|---|---|---|
Mpesa, Airtel Money | Instant | 5 min – 2 hours | All Kenyan bettors |
Visa, Mastercard | Instant | 1-5 business days | Cardholders, larger deposits |
Skrill, Paypal | Instant | Under 24 hours | International bettors, high limits |
Cryptocurrency | Instant | 1-6 hours | Privacy-focused, high rollers |
New Betting Sites Alternatives
New betting sites are not for every punter. If you prefer stability, proven reliability, and long-term track records, established Kenyan sportsbooks offer a safer and more familiar betting experience. Below are the top 3 betting sites in Kenya today.
1xBet
Up to KSH 5,000
With over 20 years of experience, 1xBet is a reputable online sports betting site in Kenya. This sportsbook covers 1,000+ daily events happening around the world, including popular leagues such as the EPL, La Liga, Serie A, and Bundesliga.
One of the key aspects that stand out about betting at 1xBet is that you can cash out at any time and your payouts are paid out in under 4 hours.
Pros
- 20+ years of experience
- 1,000+ daily matches
- Over 20 sports
- Competitive odds
- Mpesa & Airtel Money
Cons
- Not the most user-friendly site
- Mobile site can sometimes be slow
- Few ongoing bonuses
Helabet
Up to KSH 5,000
Helabet has operated in Kenya for over a decade and has built a strong reputation among Kenyan bettors. The bookmaker features local and international matches with competitive odds during live betting. The site also offers a variety of bonuses, including a rewarding welcome bonus with reasonably low wagering requirements.
Pros
- 20+ sports
- 1000+ betting markets
- Android & iOS app
- User-friendly website
- Huge welcome bonus
Cons
- Few ongoing promos
- International license
- Limited banking options
22Bet
1st Deposit Sign-Up Offer
22Bet is another renowned brand among Kenyan punters. Established in 2017, this betting site has a strong reputation for competitive odds, diverse betting markets, and reasonable bonuses. The sportsbook covers over 30 sports, including football, basketball, and rugby. You can bet on pre-match or live events and the odds on majority of the markets are competitive.
Pros
- 30+ sports
- 1,000 + betting markets
- Cashout option
- Huge welcome bonus
- Supports Mpesa
Cons
- Bulk mobile app
- Slow customer support
- Limited banking options
Betting Features on New Kenyan Sportsbooks
New betting sites in Kenya stand out by offering modern, user-focused features that improve control, flexibility, and overall betting experience compared to older sportsbooks.
Lets you place wagers during matches, with odds updating instantly. It allows you to react to momentum shifts, red cards, injuries, and tactical changes in real time.
Allows you to settle bets before full-time, locking in profits or reducing losses. Partial Cash Out gives added flexibility by letting you cash out part of your stake.
This feature lets you combine multiple selections from one match into a single bet with boosted odds, giving experienced bettors more control over match-specific scenarios.
Provide fast-paced, 24/7 betting on simulated events like football and horse racing. Results are RNG-based, making them convenient but entirely luck-driven.
AI-powered tools analyze data such as form, statistics, and head-to-head records to suggest potential value bets. These insights support research but should not replace personal analysis.
Mobile Experience at New Betting Sites in Kenya
Most Kenyan punters bet via mobile devices, which is why the best new sportsbooks in Kenya build their websites with mobile performance as a priority, ensuring smooth and reliable betting anywhere, anytime.
These betting adopt mobile-first designs with touch-friendly layouts, larger buttons, simple navigation, and fast bet placement that requires fewer taps.
Many also support Progressive Web Apps (PWAs), allowing users to add the site to their home screen and receive notifications without downloading a mobile betting app.
Still, most new betting sites focus on Android apps, usually distributed via APK files, offering faster loading, biometric login, and push alerts. iOS apps are less common, but mobile sites often provide similar functionality.
There are also a few sportsbooks in Kenya that support the USSD betting feature, which allows you to bet even when offline. You only need to send an SMS, and the betting site will place the bet for you.
Popular Sports & Markets on New Betting Sites
New betting sites in Kenya offer a comprehensive coverage of locally popular sports alongside international favorites. Below are some of the sports and betting markets you can explore.
Football
Football is one of the most popular sports to bet on in Kenya, with the English Premier League being the top preferred competition.
Football betting sites offer extensive markets on EPL matches, including match winners, correct scores, both teams to score, and player props.
The Kenyan Premier League attracts strong local interest, while the UEFA Champions League provides midweek action.
Additional coverage includes La Liga, Serie A, Bundesliga, and international tournaments like AFCON and the World Cup.
Basketball
The NBA enjoys significant popularity among Kenyan bettors, particularly with younger demographics.
New betting sites provide markets on all regular season and playoff games, including moneyline (match winner), point spreads, totals (over/under points), and player performance props.
Live betting on NBA games is especially popular given the sport’s fast-paced nature and frequent scoring opportunities.
Volleyball
Volleyball has grown considerably in Kenya, with both the national team’s success and local league competitions driving betting interest.
New sites offer markets on international tournaments, African championships, and the Kenyan Volleyball Federation leagues.
While market variety is more limited than in football, standard options include match winners, set betting, and total points markets.
Rugby
Rugby enjoys a passionate following in Kenya, particularly the national Sevens team.
New sports betting sites provide coverage of international rugby events, including the World Rugby Sevens Series, Rugby World Cup, Six Nations, and local competitions like the Kenya Cup.
Some of the markets you can bet on include match winners, handicap betting, total points, and first try scorer for Sevens formats.
Virtual Sports
Virtual sports offer 24/7 betting on computer-simulated event which can include virtual football, horse racing, and greyhounds. These matches are completed in minutes and provide hundreds of betting markets.
Responsible Betting at New Sports Betting Sites
When betting at a new sportsbook, it is important to stay withing your budget. Fortunately, the best sites offer responsible betting tools to help you maintain control, set boundaries, and prevent gambling from becoming problematic or financially harmful.
Self-exclusion allows you to voluntarily block your account for a specified period (typically 6 months to 5 years or permanently), preventing access during cooling-off periods if gambling becomes problematic.
Deposit limits let you set daily, weekly, or monthly maximum deposits, ensuring you never wager more than budgeted. Limits can be decreased immediately but increases usually require 24-48 hour delays.
Reality checks send pop-up notifications at set intervals (e.g., every 30 or 60 minutes) displaying how long you’ve been betting and your net wins/losses, helping maintain awareness and prevent losing track of time or money during extended sessions.
FAQs - New Bookmakers in Kenya
Which are the newest betting sites in Kenya?
Our team has compiled a list of new betting sites in Kenya. We bring you newly launched sportsbooks that are safe and licensed.
How do I know if a new betting site is licensed in Kenya?
Check for the BCLB license number displayed on the betting site’s footer or “About Us” page. Some new international betting sites may be licensed by MGA, Curacao, or the UKGC.
Are new betting sites safe to use in Kenya?
Yes. As long as the betting site is licensed, you don’t have to worry about the authenticity of the website. Safe new sports betting sites also use SSL encryption to protect your personal or banking details.
What bonuses do new betting sites in Kenya offer?
New sites have welcome bonuses designed to reward new users. You will also find other offers such as no-deposit bonuses, free bets, cashback, boosted, and VIP programs.
Which new betting sites support M-Pesa and fast withdrawals?
Most new Kenyan betting sites support M-Pesa for deposits and withdrawals. Processing times vary, but reputable sportsbooks complete M-Pesa withdrawals within 5 minutes to 2 hours.
What should I consider when choosing a new betting site in Kenya?
Key features to consider include licensing, security, payment options (including M-Pesa support), odds and betting markets, bonus terms, and responsiveness of customer support.
What happens if a new betting site closes down?
Generally, licensed betting sites are required to maintain player funds in separate accounts. If a licensed site closes, it will return customer funds.