Anytime Goalscorer Meaning in Betting

Written by Peris Wambu
Updated: Apr 9, 2026

What Is an Anytime Goalscorer Bet?

An Anytime Goalscorer bet is a wager on a specific player to score at least one goal at any point during the regular 90 minutes of a football match. It doesn’t matter if they score in the 3rd minute or the 90^th, as long as the goal goes in during normal time, your bet wins.

You’re not predicting who scores first, and neither are you predicting the final score. You’re simply backing a player to get on the scoresheet. This makes it one of the easiest goalscorer markets to understand.

How Does the Anytime Goalscorer Bet Work?

Placing an Anytime Goalscorer bet is simple. Here’s a step-by-step guide on how it works:

Step 1: Open your preferred Kenyan sportsbook: Mozzartbet, 22Bet, or Helabet.

Step 2: Select a football match you wish to bet on.

Step 3: Score through the available betting market and click on ‘Goalscorer’ or ‘Player Specials’ section.

Step 4: Choose the ‘Anytime Goalscorer’ and pick the player you believe will score during the match.

Step 5: Enter your stake and confirm the bet.

Anytime Goalscorer Example: Say Victor Osimhen is priced at 2.10 to score anytime in a Champions League match. You place KSH 500 on him. He scores a header in the 67th minute. Your return will be KSH 1,050, meaning you have a KSH 550 profit.

Now, what if he scores two goals? The bet still pays out the same, you only need one goal to win. Odds for Anytime Goalscorer are naturally lower than First Goalscorer or Last Goalscorer markets because the player has the entire match to score, making it more likely to happen.

You can also combine multiple Anytime Goalscorer selections in a multibet slip. For example, backing Erling Haaland, Kylian Mbappé, and Salah all to score in their respective matches. Each additional selection increases your potential returns, though it also increases the risk.

Anytime Goalscorer Rules You Need to Know

Before placing your bet, it’s important to understand the key rules that govern this market.

Does Extra Time Count?

No. In most cases, only goals scored during the regular 90 minutes (plus injury time) count. Goals in extra time or penalty shootouts do not count toward Anytime Goalscorer bets. T

his is particularly important when betting on cup competitions or knockout games like the UCL, which can go beyond 90 minutes. Always check the specific terms on your football betting site before placing your bet.

Do Penalties Count?

Yes, if your selected player converts a penalty during regular time, it counts as a goal and your bet wins. However, goals scored in a penalty shootout do not count.

Do Own Goals Count?

No. If your chosen player accidentally scores an own goal, it does not count toward your Anytime Goalscorer bet. The goal has to be credited to your player.

What If My Player Doesn’t Start?

This is where many beginners get caught off guard. If your selected player starts on the bench but comes on as a substitute and scores, your bet still wins.

However, if the player doesn’t feature in the match at all, most bookmakers will void the bet and return your stake. That said, rules can vary between sites, so always confirm with your specific sportsbook.

What If the Match Is Abandoned?

If a match is called off before 90 minutes are completed, goalscorer bets are typically voided and stakes returned, unless the bookmaker has a specific early settlement policy.

Anytime Goalscorer vs Other Goalscorer Markets

There are several goalscorer markets available on most sportsbooks. Below is a table to help you compare and choose the betting market that suits your risk appetite.

Market	When You Win	Risk Level	Typical Odds
Anytime Goalscorer	Player scores at any point in 90 mins	Low-Medium	1.50 – 4.00
First Goalscorer	Player scores the first goal of the match	High	4.00 – 12.00
Last Goalscorer	Player scores the final goal of the match	High	4.00 – 12.00
To Score 2+ Goals	Player scores at least twice	Very High	6.00 – 20.00
Hat-Trick	Player scores three or more goals	Extremely High	15.00 – 50.00

As the table shows, the Anytime Goalscorer market carries the lowest risk among goalscorer bets because your player has the full 90 minutes to score, regardless of timing.

The tradeoff is lower odds, but for most bettors, the increased probability of winning makes it the smarter entry point.

Tips for Winning Anytime Goalscorer Bets in Kenya

Winning is never guaranteed in betting, but the right approach can improve your chances significantly. In this section we will go through 5 practical tips:

Back In-Form Strikers, Not Just Big Names

A striker who has scored in five of their last six matches is a better pick than a superstar who hasn’t scored in weeks. Form matters more than reputation. Check recent stats before you pick.

Target Penalty Takers

Players who regularly step up for penalties have an additional route to goal beyond open play. Identifying who takes spot kicks for the top clubs gives you a meaningful edge, especially in high-pressure matches where penalties are common.

Look at the Opposition’s Defensive Record

Backing a striker against a team that concedes frequently is a smarter bet than backing the same player against a defensively solid side.

A striker playing against a team that has conceded in every away game this season is a very different proposition to one facing the best defense in the league.

Use Live Betting to Avoid Lineup Risk

One of the biggest risks with pre-match Anytime Goalscorer bets is that your selected player might not start or could be rested.

By waiting until the starting lineups are confirmed or even until the first 10-15 minutes of the match, you eliminate that uncertainty. Live betting odds still offer value, especially if your player looks sharp early.

Combine Selections in Multibets Carefully

Anytime Goalscorer bets are a popular addition to multibet slips on platforms like Mozzartbet and Helabet. Backing three in-form strikers in a multibet can generate solid returns from low individual odds.

However, the key is to keep your selections realistic, don’t chase huge multibets with seven or eight picks. Three to four well-researched selections is the sweet spot.

Top Betting Sites with Competitive Odds on Anytime Goalscorer Bets

Most Kenyan sportsbooks offer competitive odds on the Anytime Goalscorer market across top leagues including the EPL, La Liga, Serie A, UCL, and even the Kenya Premier League. Here’s where to find it:

Mozzartbet: Cover over 100 daily sports events with Anytime Goalscorer among the available betting markets.

Helabet: Offers competitive odds on pre-match and live Anytime Goalscorer markets.

22Bet: Features both local and international football matches, with goalscorer markets taking the center stage.

BetWinner: With over 100 football betting events, BetWinner is the best site to get competitive odds on the goalscorer market.

Melbet: Features competitive odds on single and multibet football betting markets.

Anytime Goalscorer: Frequently Asked Questions

What does Anytime Goalscorer mean in betting?

It means you’re backing a specific player to score at least one goal at any point during the regular 90 minutes of the match.

What happens if my player comes on as a substitute?

Your bet still wins if they score after coming on. The player just needs to be on the pitch at some point and score.

Does an own goal count for an Anytime Goalscorer bet?

No. Own goals are not credited to the player and do not count toward this market.

Do penalty goals count?

Yes, if the penalty is scored during regular time. However, penalty shootout goals do not count.

Can I add Anytime Goalscorer to a multibet?

Yes, and it’s a very popular strategy among Kenyan bettors. You can combine multiple selections across different matches in a single slip.

What if the match ends 0-0?

All Anytime Goalscorer bets on that match lose, since no player scored.

What if my player doesn’t play?

Most bookmakers void the bet and return your stake, but always check your sportsbook’s specific terms.

Final Thoughts

The Anytime Goalscorer market is one of the best entry points into football betting because it’s simple, flexible, and keeps you glued for 90 minutes with every match you watch. You can back on international players in popular leagues such as the EPL or your local favorite striker from Gor Mahia or FC Leopards.

As with all forms of betting, stick to stakes you’re comfortable with and always gamble responsibly.

Peris Wambu

Peris is an accomplished iGaming content writer with 10 years of experience. She writes informative and thoroughly researched content and excels in delivering top-notch reviews and comprehensive guides on topics related to casino games and sports betting.