Bet365 Kenya Betting Site Review
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Written by Peris Wambu
- Updated on Jul 26, 2025
Bet365 is a globally established brand, and in Kenya, it is among the top trustworthy sportsbooks. With over 20 years of experience, Bet365 has retained its reputation as a reliable and safe betting site. This sportsbook covers 1000 of sporting events daily, which gives you a variety of betting markets to explore.
Other outstanding aspects of this sportsbook include above-average odds, high-quality live streaming services, bet builder, and a user-friendly website that runs smoothly on both desktop and mobile devices, with the option to download the bet365 mobile app. Continue reading our Bet365 review to learn why this betting site is a top option for Kenyan punters.
Quick Facts
Malta Gaming Authority
License
Coates Family
Owner
2000
Year Established
EUR, USD
Currencies
1000+
Sports Market
Visa, Mastercard, Skrill, Bank Transfer
Payment Method
iOS, MacOS, Windows, Android
Devices
15 minutes
Payout
www.bet365.com
Website
Pros & Cons
- Industry-recognized brand
- Competitive odds & boosted odds
- High-quality live-streaming
- Bet builder and cashout
- Stellar customer support
- Not the most rewarding welcome offer
- Does not accept Mpesa & Airtel Money
- No phone support
Sports Bonuses and Promotions at bet365 Kenya
Bet365 does not have many bonuses, but the available options are unique and are designed to enhance your betting experience. In our bet365 betting review, we didn’t find the typical match deposit welcome bonus that most Kenyan sportsbooks offer. Instead, you are awarded $60 in free bets. For existing users, a handful of promotions are available, including a 100% ACCA boost.
Up to $60 in Free Bets Welcome Bonus
When you sign up at bet365, you are ushered in with a free bet bonus which allows you to place several bets without risking your money. However, unlike other free bets, this offer requires a deposit to be made first. Bet365 awards you 15% of your qualifying deposit in bet credits.
Generally, when you sign up, you are required to deposit at least $10 and place qualifying bets to the value of 12x your deposit. Once your qualifying bets are settled, you will receive the bet credits up to $400, which you can now use to place stakes without risking your own money.
What we loved about this offer is that there are no restrictions on the markets or sports you can use the bet credits on. Furthermore, there are no wagering requirements on the free bets, which means your winnings are automatically added to your withdrawal balance.
2 Goals Ahead Early Payout Offer
For new and qualifying punters interested in football betting, this offer is particularly beneficial. It applies to over 80 competitions, including the EPL, Community Shield, English Championship, EFL Cup, La Liga, Serie A, and Ligue 1, among others.
To utilize the bonus, you first need to place a pre-match bet on the standard Full Time Result market. If you decide to place a single bet, and your selected team wins at any stage during the match, bet365 will pay out your bet in full regardless of whether the other team comes back to draw or win the match.
In the case of a multibet or bet builder bets, if the team you are betting on in the standard Full Time Result market goes ahead 2 goals ahead, the selection will be marked as won while the remaining selections continue running.
Sub On Play On Offer
This is another offer tailored for new and eligible users. When wagering on the player market, you will see the Sub On Play On icon. This means that if the player you are betting on gets substituted, the bet will roll over to the substitute. For instance, you bet on Cole Palmer scoring 3 or more goals, but he only scores 2. He is then substituted by Kiernan Dewsbury, who scores 1 goal, this will take your overall tally to 3 goals and your bet wins.
Keep in mind that this option only applies to specific player markets such as:
- First goalscorer
- Last goalscorer
- Anytime goalscorer
- Next goalscorer
- To score two or more goals
- To score a hat trick
- To score with a header
- Player shots
- Player tackles
- Player fouls
- Player assists
- To score or assist
100% ACCA Boost
When you place Acca bets on Bet365, you stand a chance to double your winnings with the 100% Acca boost offer. You only need to place an Acca bet with 2 or more selections on qualifying markets, and if your predictions are correct, you will get an additional 2.5%-100% added to your winnings. The percentage of the amount increases with the number of selections as outlined below:
Bet Type | Acca Win Boost |
Doubles | 2.5% |
Trebles | 5% |
4-Folds | 7.5% |
8-Folds | 20% |
16-Folds | 60% |
20-Folds | 100% boost |
What Sports Can You Bet On At bet365?
Bet365 covers over 20 sports and more than 1000 daily sporting events. As such, you have access to a vast selection of betting markets depending on your preferred sports. One area where bet365 shines in sports betting is the availability of betting features designed to help boost your betting experience. These include boosted odds, bet builder, and competitive odds. In this section, we will discuss the top sports you can bet on at bet365 Kenya.
Football Betting
Soccer is the most featured sport at bet365 with over 160 football leagues and thousands of events across the world. You can bet on teams from the UK, Italy, Spain, Germany, France, and Australia, just to mention a few. Bet365 Kenya features a diverse range of betting markets on each football match. These include full-time result, total goals, double chance, goalscorers, correct score, both teams to score, and handicap betting. Some of the most popular leagues to bet on in Kenya include;
- English Premier League
- La Liga
- Serie A
- Bundesliga
- Ligue 1
Basketball Betting
If you enjoy watching or betting on basketball, bet365 is about to take your experience to another level. Not only from the sheer number of events, but also in offering competitive odds. Unlike other sportsbooks that only feature this offer on football, bet365 has boosted odds on several basketball markets.
This not only applies to major events but also to less popular basketball events. This betting site covers hundreds of competitions, including the WNBA, NBA, EuroBasket, Club Friendlies, BIG3, and FIBA tournaments. For most of these events, bet365 offers live streaming, allowing you to follow the action directly on the site.
Baseball Betting
With over 2000 regular-season games and MLB Playoffs, bet365 covers each one of these events. You will therefore be short of opportunity during the MLB season. The three major basketball betting markets include MoneyLine, Spreads, and Total markets. Betting on baseball at bet365 gives you the advantage of having access to baseball-specific bet boosts and boosted trebles. With such perks, you will get value from your winning bets.
Greyhound Betting
Bet365 is one of the best sportsbooks for greyhound racing and is among the few bookies that have been pricing up the dogs for decades. The site covers all major greyhound racing events and offers a vast selection of betting markets, including win bets, place bets, and each-way bets. In addition to a huge selection of betting markets, bet365 has greyhound-curated promos such as higher odds for bets placed on Win and Each Way Fixed Odds markets.
Rugby Betting
Rugby is a beloved sport among Kenyans, and bet365 does offer a variety of betting options. This betting site gives you the option to bet on the outcomes of rugby union matches, tournaments, or even specific events within a game. Some of the major tournaments you can bet on include the Rugby World Cup, Six Nations, and the Rugby Championship. The betting odds are reasonable and there are rugby-specific promotions that you can take advantage of.
Bet365 Key Betting Features
As earlier mentioned, bet365 has unique betting features that you won’t find at most Kenyan football betting sites. These include live streaming, bet builder, and a cash-out option. Moreso, the betting odds at most markets are competitive.
Bet365 Live Betting
At bet365, you can bet on pre-match and live events. This sportsbook offers brilliant in-play and live betting options. Your live betting experience on bet365 Kenya is a notch higher thanks to the live streaming features and stat screens, which help you make informed decisions. Better yet, the cash-out feature is highly responsive, which is unlike some sportsbooks that often suspend this action.
Bet365 Live Streaming
Bet365 is among the few betting sites that stream most live events. The high-quality visuals make it easy to follow all the action both on mobile and desktop. There are 1000+ events livestreamed every month, and the fact that you can live stream on the bet365 betting app allows you to keep track of the live games while on the go.
Bet365 Betting Odds
Compared to other major betting sites like 22Bet and Mozzartbet, Bet365 has a 60% percentage of offering better odds compared to other sites. This implies that if you only use this site to place bets, you will get the best odds 60% of the time. This is a high percentage, which ensures you get value from all your winning bets over time.
Bet Builder and Cashout
The bet365 bet builder is another betting feature that’s preferred by many punters. While some bookies in Kenya only have a bet builder on football, bet365 has this option across multiple sports, including basketball, tennis, and volleyball. The bet builder is available in both pre-match and in-play betting, and all selections include the cash-out option. Another incredible aspect of bet365’s bet builder is that you also have the option of Player Builder. This allows you to tailor your bet on individual players.
The bet365 cash-out option allows bettors to settle a bet earlier. Better yet, unlike some bookies who disable this option, this feature is always available when betting at Bet365 Kenya.
Payment Methods
At Bet365, there is a variety of payment methods. However, this international betting site does not support local mobile banking options such as Mpesa and Airtel Money. However, there are several other convenient options that you can consider. These include Visa, Mastercard, Skrill, and Bank Transfer.
Deposit
Your deposits at bet365 are processed quickly, but the timeframe depends on the selected payment method. Your debit card and e-Wallet deposits are processed instantly, while bank wire transfers can take up to 24 hours. Here is how to deposit into your bet365 Kenyan account:
Step 1: Log in to your bet365 account and click the deposit button.
Step 2: Select your preferred payment method. Available options include Visa, Mastercard, NETELLER, Skrill, Paysafecard, AstroPay, and Wire Transfer.
Step 3: Enter your payment details, preferred currency, and the amount you wish to deposit.
Step 4: Click the ‘Deposit’ button, and the funds will be added to your account as soon as the payment provider processes the transfer.
Step 5: Once the funds reflect in your account, you can place your first qualifying bet to claim the Bet365 free bet offer.
Withdraw
Bet365 is one of the fastest payout betting sites in Kenya. You can withdraw your winnings at any time, and depending on the chosen payment method, you should receive your money within a few minutes to 72 hours, in the case of a bank transfer.
Step 1: Log in to your account and check your account balance. Bet365 allows you to withdraw from as little as $5 up to $25,000.
Step 2: Select your withdrawal method and enter your payment details.
Step 3: Enter the amount you wish to withdraw and confirm the details before you click the ‘Withdraw’ button.
Step 4: Your withdrawal request will be put under review and you should have your funds within 72 hours.
Safety and Licensing
Safety is one of the key aspects you should consider when betting online. In Kenya, the best betting sites are licensed by the Betting Control and Licensing Board (BCLB). However, some Kenyans prefer international betting sites such as Bet365 since they offer diverse betting markets and competitive odds. Furthermore, bet365 is one of the top tax-free betting sites, which makes it a favorite sportsbook. Still, this international betting site is regulated and has several security measures in place to safeguard your personal and financial details.
Bet365 is licensed by the Malta Gaming Authority (MGA), one of the world’s top three globally recognized regulators. Additionally, the site utilizes advanced SSL encryption to ensure that all your information remains encrypted.
Bet365 Mobile Betting
The bet365 betting site is mobile-optimized to function smoothly across various screen sizes. The layout and color theme on the bet365 site and the app is consistent. You can access the website via a mobile web browser such as Chrome, Mozilla, or Safari. When reviewing this website, we were impressed by how fast the mobile website loads, even when using a mobile data connection.
However, we found the Bet365 betting app to offer a more customized outlook with seamless navigation. The major buttons are clearly displayed and you can easily find the betting markets and their respective odds. As such, if you prefer using betting apps, the bet365 mobile app is convenient and does not take up much of your phone storage space.
Customer Support at Bet365
In our bet365 review, we checked comments and feedback from other Kenyan bettors. The overall response was positive, but there are a few users who raised concerns regarding the lack of phone support. From our experience, we found the customer agents to be highly responsive via the webchat, which is a convenient communication channel that is operational 24/7. Furthermore, the agents are also highly engaging on social media platforms such as Facebook, X, and Instagram. For less-pressing issues, you can email them, and a representative will get back to you within a few hours.
Live chat: 24/7
Email: support-eng@customerservices365.com
Phone: N/A
Here is Why Bet365 is the Best International Betting Sites for Kenyans
Bet365 Kenya is an internationally recognized brand whose services are tailored to enhance bettors’ experience. With unique betting features such as bet builder, player builder, enhanced odds, and high-quality live streams, bet365 is the best sportsbook for Kenyan punters. This international betting site is safe and trustworthy and operates under a Malta Gaming Authority license. As such, the bookie adheres to the stringent rules set to provide a fair betting environment.
At bet365, you will find a wide range of sports and diverse betting markets. The odds compare competitively, and you can always find enhanced odds on most markets. For live betting, the live stream and cashout option come in handy to help you follow all the action and exit a market before the event ends. If you are in the lookout for a sportsbook that offers the best value, you need to have a bet365 account.
FAQs
Is Bet365 Kenya safe?
Yes. Bet365 operates under a license issued by the Malta Gaming Authority, which is one of the globally recognized regulators. Furthermore, the website uses advanced SSL encryption to protect your data from unauthorized individuals.
Is Bet365 available in Kenya?
Yes. Bet365 does accept bettors from Kenya. You can register, make your deposit, and place bets at Bet365.
How can I withdraw money from bet365 in Kenya?
Bet365 accepts several payment methods, such as Visa, Mastercard, Skrill, and bank wire transfer, which you can use to withdraw your money.
What is bet365 bet builder?
The bet365 bet builder allows you to combine multiple bets on a single event. This will enable you to build big odds, which means higher payouts if your predictions are correct. The player bet builder is another incredible tool that allows you to bet specifically on individual players.
Is there a bet365 app?
Yes, this sportsbook offers downloadable Android and iOS apps that can be accessed directly from the bet365 website. You can also download the iOS app from the App Store. The bet365 app is well designed and runs smoothly even when on a low internet connection.