President Ruto, Benni McCarthy, ‘Tenderpreneurs’ and Other Big Winners of AFCON 2027 Confirmation

Following CAF’s confirmation that AFCON 2027 will indeed be staged in East Africa next year, several individuals and groups in Kenya stand to gain significantly from the landmark decision.

There had been anxiety across the region on Friday amid reports that the Confederation of African Football could push the 2027 Africa Cup of Nations to 2028. The possibility of a delay created uncertainty for governments, businesses, and football stakeholders who have been preparing for the continental showpiece.

Attention quickly shifted to Dar es Salaam, where CAF’s Executive Committee convened to deliberate on key matters. After the meeting, CAF president Patrice Motsepe confirmed that the tournament would proceed as planned in 2027, with East Africa retaining its hosting rights.

The announcement sparked relief and excitement in Kenya, with various sectors now assured of opportunities tied to the prestigious competition.

President William Ruto

For William Ruto, the confirmation represents both a political and developmental boost. The Head of State has heavily invested his image and administration’s credibility in delivering the ultra-modern Talanta Stadium, which is expected to be a centerpiece venue for the tournament.

Completing Talanta Stadium before AFCON kicks off would not only fulfill Kenya’s hosting obligations but also provide the President with a powerful symbol of progress ahead of the 2027 General Election, where he is expected to seek another term.

Major infrastructure projects often play a central role in political campaigns, and delivering a world-class stadium could strengthen his appeal, especially among young voters. Many young Kenyans view sports infrastructure as a gateway to opportunities, both locally and internationally.

Additionally, with the tournament scheduled just weeks before the election period intensifies, the President will have an opportunity to reward the national team with financial incentives and public recognition. Such gestures, while motivating players, also resonate strongly with citizens and football fans across the country.

Benni McCarthy

Harambee Stars head coach Benni McCarthy is another major beneficiary of CAF’s decision.

McCarthy, who signed a contract running until 2027, had already indicated that he intends to return to club football once his national team tenure ends. A postponement of AFCON would have complicated his career plans and possibly forced him to reconsider his timeline.

With clarity now provided, the South African tactician can fully focus on preparing Kenya for the tournament, which will be one of the most important assignments of his coaching career.

A strong showing at AFCON would significantly enhance his reputation and attract interest from clubs seeking an experienced and successful manager. The tournament therefore presents him with both a professional challenge and an opportunity to elevate his coaching profile.

Harambee Stars

The biggest on-field beneficiaries will undoubtedly be the players of Harambee Stars.

Participating in AFCON always brings exposure, prestige, and career opportunities, but the timing of the 2027 edition makes it even more advantageous.

With the tournament coinciding with an election year, players are likely to receive generous financial rewards from political leaders eager to associate themselves with national success.

This pattern was evident during recent tournaments, where outstanding performances were rewarded with cash bonuses, land, and other incentives.

Beyond government recognition, players also stand to gain from increased visibility among scouts, agents, and international clubs. Strong performances on home soil could open doors to professional opportunities abroad.

Kenyan talents

The tournament’s confirmation is also a major win for emerging Kenyan athletes.

The urgency to meet CAF’s infrastructure requirements means the government must accelerate the construction and renovation of sports facilities. Talanta Stadium, along with refurbished venues such as Moi International Sports Centre and Nyayo National Stadium, will provide modern training and competition environments.

In addition, new training grounds and county stadiums are being developed in various regions, expanding access to quality facilities.

These investments will benefit athletes long after AFCON ends, helping nurture future generations of talent and strengthening Kenya’s sporting ecosystem.

Contractors

Construction companies involved in AFCON-related projects are also among the major winners.

With strict timelines to meet, the government will face immense pressure to ensure stadiums and supporting infrastructure are completed without delays.

This urgency increases the likelihood of timely payments to contractors, who have often faced delays in receiving funds for public projects.

The tournament therefore guarantees steady work, improved cash flow, and enhanced business opportunities for firms involved in construction and infrastructure development.

Tenderpreneurs

Another group quietly celebrating the confirmation are individuals commonly referred to as ‘tenderpreneurs.’

In Kenya, major government projects and international events have historically created lucrative opportunities for politically connected businesspeople.

These individuals often secure contracts to supply goods and services linked to the event, ranging from construction materials to logistics support.

While such opportunities can contribute to economic activity, they have also been associated with inflated costs and questionable procurement practices.

With AFCON 2027 now confirmed, significant public spending is expected, and many of these politically connected entrepreneurs will likely benefit from the increased flow of government tenders.

For them, the tournament represents not just a sporting spectacle but a financial opportunity tied to one of Africa’s biggest football events.